World-renowned developer Jeroen “JW” Wijering co-founded LongTail Video to develop and distribute the world’s best media players. We call them the JW Players. Since the launch of the first JW Player in 2005 (which a little company named YouTube used as their first player), individuals and companies have downloaded nearly five million copies.
So whether you’re a webmaster looking for a killer online player that’s compatible with dozens of skins and plugins or a consumer seeking the best desktop player for your PC, LongTail Video has the solution for you.
The Google Analytics plugin for the JW Player is designed to help you understand how well your video content is performing online. It takes advantage of Google’s new Flash API for Analytics so you can track events within the JW Player itself.
The tracking of events (which includes allowing you to access information about not only what videos are watched, but how long users watch each video), aggregates it, and passes along the relevant information for easy and concise tracking within Google Analytics.
It comes with a sweet Setup Wizard that will walk you through creating a custom player that you can place on your website for you or your clients.
One of the things that I like most about this particular player is that there is an active development section on thier website. New plugins are constatly being developed. There is always the potential to upgrade your video player, or add new plugins at a later date. Check out the plugins here.
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